Privacy
5 min read
Privacy Policies: What Your Business Should Explain
A useful privacy notice should be understandable, accurate and connected to the way your organisation actually handles information.
Maya Thompson
Legal Counsel
A privacy notice is often the first place customers look to understand how you treat their information. When it is clear and accurate, it builds trust. When it is copied from elsewhere, it can create risk.
In this article
The core questions a privacy notice should answer
How to keep it accurate as your business changes
Common mistakes to avoid
Explain what you collect and why
Describe the types of information you collect, the purposes you use it for and the basis for doing so. Plain language works better than legal jargon.
Describe sharing and retention
Tell people which suppliers or partners receive their data, whether it leaves the country and how long you keep it. These are the details readers care about most.
Make rights easy to use
Explain how people can access, correct or delete their information and who to contact. A named contact point shows you take requests seriously.
Key takeaways
Write for your customers, not for lawyers
Match the notice to what you actually do with data
Review it whenever products or suppliers change
Disclaimer
This article is for general information only and does not constitute legal advice. The law may change and its application depends on the facts of each situation. Seek advice on your specific circumstances.
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